Interfaces built with an engineer’s logic
and a painter’s hand.
I started in UI/UX — user psychology, information architecture, the unglamorous work of making things usable. It taught me a conviction I still hold: a product can be perfectly logical and still feel like nothing.
“Get Yihan, win the world.”
From 2020 to early 2026,
I was at Matters Lab as UI/UX Designer, then Visual Director — one of the few design roles that put you inside a live Web3 product while Web3 was still being invented.
I breathed life into an entire ecosystem from scratch: Matters.Town, Traveloggers, The Space, Logbook, Billboard.
The invisible architecture
In early 2026, I went independent and quietly launched Eau Atlas — a creative practice at the intersection of design and sensory experience.
Here’s what I’ve learned: mapping the invisible architecture of a fragrance — top notes, heart, base — takes the same discipline as building a design system. Both are structures nobody sees, holding up everything people feel.
Same craft. Different sense.
What I actually do
Creative Direction
Visual identities with a spine, not just a style guide.
UI/UX & Product
Research-backed design that survives contact with real users.
Design Systems
Component libraries your developers won’t quietly resent.
Craftsmanship
Hand-drawn concepts and fine-art instincts, because taste can’t be installed.
Years of Practice
Projects Shipped
Blockchain Builds
Before it was complicated to explain at parties
Years Remote
Collaboration doesn’t require a timezone
Ready to win?
Let’s build something ambitious, impeccably designed, and strategically sound — for both humans and markets.